How Sales Territory Mapping Can Effect Your Business
The geographical areas in which your sales representatives operate can be termed as sales territories. For any organization’s sales department, the primary goal remains to optimize the time spent by salespeople as well as having the right approach. Getting your sales territories mapped would help you to combine demographic information and area-specific needs of the customers that would optimize your sales output. Hence, sales territory mapping can help you to streamline your sales efforts according to the demands of the area.
Creating a call rotation plan, dividing in a practical way, setting up priorities, relationship leveraging, effective paperwork and holding effective meetings are some ways to divide and reshuffle your territories better.
If you lead a large sales team, it can be easily assumed that you have all the ground covered. However, it is quite normal to have gaps or even have repetition of efforts in the same area. If these small problems are fixed, it will benefit your sales figures immensely. Sales territory mapping helps you to visualize the activities of your team. Their assigned territories and the nature of their work. Some handy maps in this case are radius map, bubble map and regional heat map that can give you stats such as the number of customers. Areas deprived of service, coverage gaps and will correct problems of two sales reps working in the same area.
Effective mapping of your sales territory can also help properly align and evenly distribute the workload amongst your sales reps. It helps enabling them to work to their best ability. This works as a great boost of morale for your sales team and no worker will feel overworked. Balance the workload by using data such as leads, customer volume, opportunities and the size of the territory; resulting in efficient territory sales. Companies are benefitted by lower staff turnover, higher motivation and of course, better sales.