The Key to Perfect Sales Pitch
As a salesperson making a sales call, it is very important to understand and figure out just the right points to bring up and elaborate on. You do not want to get carried away, or worse, start speaking about how you love so and so’s music and cannot go a day without listening to them. Remember, your company’s success depends on the call you are making. The call has to be to the point and precise.
Start with introducing yourself
Keep it formal, refrain from asking personal questions. Keep in mind, you’re a complete stranger to the potential client, and the last thing you want to do is scare a potential customer away with your unwelcome questions. Those kinds of conversations are good to strike up in bars, but not in a formal setting. Say your full name, your designation and the company you work for. You can also say a short summary about your company’s motives and goals.
Explain the purpose of the call
Mention the name of the product you’re selling, gradually branch out to its benefits. The why’s and the how’s. Make sure you find a proper connection of the product to its use in real life. Make this the core of the conversation. You do not want your potential customer to forget the product itself. Keep coming back to its benefits multiple times if necessary. It is crucial for the potential customer to know the exact ways the product can come of help to them.
This keeps the potential customer engaged and feeling included. At the same time, you could use this as an opportunity to see whether or not they’re still with you. Maybe they’re having trouble following you, or they aren’t on the same page as you, a question will lure them right back into the conversation.
Nobody likes to pick up the phone only to speak to someone who clearly sounds insincere. As the caller, you have to have some sales prospecting tips – show sincerity, warmth and care, offer help. Ask about their problems and their concerns, so the buyer does not feel offended enough to hang up.
- Boost your confidence level. Coming out as unconfident can make you lose your customer for good. Even if you are not too sure about what you are talking about, do not let the customer understand that.
- Learn from your mistakes. Making mistakes during such calls are inevitable, but in order to increase your sales, you need to learn from them.
- Consult, do not sell. When speaking with a buyer to prospect sales, talk to them like a consultant, offer advice, make conversation, and not simply a person who has called to sell.
- Be thorough in your research. Before calling a buyer you must know everything about the buyer and the product to not come out as an amateur.
- Be lively. Being on the phone all day can drain you off your energy, but it is important to stay upright and come out as an energetic person to the buyer.
- Be consistent. After a few rejections it can be hard prospecting sales, but a good tip is to stay positive and work harder. Who knows, the nest one might just work out!
- Understand your buyer. If the prospect does not seem like a good fit, do not push the product onto them.
- Be calm. To increase sales a lot of people can overflow the prospect with information, don’t do that.
- Maintain CRM. This will help the company on the long run.
- Make good conversation. It is important to come out as friendly to the prospect, not too much, not too little, but just enough to land the buyer.
- Loosen up. Your prospect should understand you are a human, and not a machine giving off details of a product.
- Make the prospect feel important, by talking about them and their issues.
- Be organized. Keep lists of prospects and conversations for future use.