Choosing The Right CRM For Your Team
Let’s start off with the best part. The saying that the most expensive CRMs are the best, or that everyone needs to have an expensive CRM, is a myth. When you’re running a small business, cutting unnecessary costs is always at the top of the priority list and a CRM solution is just what you’re looking for. Expensive CRMs carry a lot of features that you as a small business might never require. Whereas a simple CRM is specifically designed for small businesses; charging you only for the things that you actually need. Additionally, the great entry level prices mean that companies who thought that a good CRM is not something they can afford will be pleasantly surprised by investing in a lightweight CRM. In fact, even the lightest CRM is better than none at all.
The function of a Customer Relationship Management software in your company is to make work easier, more cost effective and productive. Your company opted for CRM in the first place to bank on convenience and efficiency. However, it is not always worth it if the software is complicated and not user-friendly enough. Paying hundreds and thousands of dollars for elaborate software solutions will lose its significance if the employees are having a hard time with it. Moreover, ordering custom made CRM can take away a huge chunk of your company’s finances. Hence such a software should not become a liability rather than an asset.
In such a situation, opting for a CRM can not only cut down on costs, it can also help save time, money and resources around the company as well as the maintenance of the software itself. In this article, we take a look at how a lightweight CRM can be a more feasible option for businesses.
Lightweight vs heavy
One of the first points in favor of CRM is the price factor. At the same time, hosting a huge chunk of data is not logistically feasible either. Data hosting also takes up a major portion of a company’s budget if the CRM being used stores them on an internal server. On the other hand, lightweight CRM retains the data resources in cloud storage instead of on-site storing.
More machines, more space
When your office uses low cost CRM, not only does it cut down on subscription costs, it also saves valuable storage space. Speaking in favor of lightweight CRM, it is evident that there will be less hardware infrastructure at your office compared to expensive, customized CRM. In-house data, centers of this expensive software contain different storage devices, wires, servers and much more. Hence, both physical space of your office, as well as financial resources, are spent heavily on expensive CRM. Hence, low cost CRM will reduce both hardware footprint and the amount of money needed to buy that equipment.
Lightweight CRM can help companies reduce the time and resources spent on maintenance, training, and operational costs. Not all features of an expensive CRM are necessary or frequently used, hence the return of interest is less considering that all features are not equally giving you benefit. You might think that buying hardware for the long term is a one-time investment. However, there are many costs to take into account such as installation, training the employees, recruiting experts and not to mention, maintenance cost. Besides, the expensive hardware bought for your customized CRM will get outmoded sooner than you think. In such a situation, a lightweight CRM will be cost effective in a sense that the very need for so much hardware is eliminated. For a small monthly subscription, a lightweight CRM parent manufacturer will do the maintenance and update themselves. Training the employees will be quick as software are easy to use. Hence more return on investment for your purchase.
One might again think that an upfront purchase of expensive CRM software is a more feasible option. However, the software subscription model used in lightweight CRM has more advantages than one might think. After the purchase of a CRM is made, it has to be deployed across the different departments of your company. This can prove a long, tedious process involving staff and waste precious time. Furthermore, different technical issues arising from it requires in-house debugging. Any lightweight CRM software is cloud based, with a subscription fee. The maintenance is basically done centrally from the manufacturing company. Different departments of even larger companies use simple CRM solutions across the office. It helps maintain easy mobility of data and makes for a user-friendly solution.
Training your staff
Implementation of a new software can be a daunting task especially if all employees are expected to use it to its full capacity. As mentioned before, if all features are not put to use, the ROI is going to be of little significance. Implementing a complex CRM requires training your entire sales team, IT team, and all the staff who are supposed to use it. This training is often tedious if it goes on for months or weeks. It wastes precious time of the IT department who could have been doing more important tasks instead of teaching people to use the software. A low cost CRM can help overcome this problem. These simple solutions can get your staff ready to use it in a few days, making sure that the company sales pipeline, as well as opportunity management, fares well.
The issue of updates and upgrades in a CRM is challenging if you have purchased yourself an expensive, high maintenance nuisance. Software tends to become outdated and obsolete almost every month. Updating it manually using your company’s own manpower is not necessary if your service provider can do it for you. In the case of low cost CRM, this is accomplished centrally from the makers of the product. Your workforce can completely be relieved of the responsibility of updating software and focus on more important, imminent things.